February – 2020

Real Estate ROI: The Value of Real Estate Property Staging

Value of Property Staging

On a personal note, I think (and hope) that anyone who knows me professionally and/or personally knows that I try to think outside of the box.

It’s well known that the internet revolutionized the way real estate is sold with over 50% of buyers first finding their home on the internet. Beautiful photography and well-written copy go a long way to engage buyers in your home online. The value of Property Staging.

So is that enough? I am very proud of 2 initiatives that I employ in my marketing toolbox regularly to elevate your listing that have already shown their value in 2020. Staging is a proven way to create a beautifully decorated home and broaden your property’s appeal​ to the largest percentage of our current buyer pool. Thank you to my sellers of 1744 Fortuna, 1522 Lakeshore, and 7501 Midnight Pass Road who agreed to re-stage this year. Success! 1744 Fortuna went under contract within 10 days of the new photography hitting the MLS. Lakeshore and Midnight Pass are in the process of being re-introduced and I anticipate positive results for those properties as well.

Big thanks to Doshia Wagner of Non-Stop Staging and Diana Cloud of Design Refinement Group.

Staging in Sarasota

Non-Stop Staging
Value of Property Staging
Design Refinement Group
Value of Property Staging - Design Refinement Group

Events are another way to bring extra attention to your property. I am proudly participating in the Junior League Tour which will be held on 2/28 and 2/29. Three of the five properties on the Tour are my listings, including 2 that have been re-staged. All are fantastic properties that I hope you come to see.

Here’s the link: Sarasota Tour of Homes

I appreciate that my clients will collaborate with me on important initiatives that are beyond the norm. Thank you!