Personal Note

Posted on

March – 2020

March Update

On A Personal Note


On a monthly basis, you will find below my thoughts, suggestions & strategies…

A “personal note” if you will, covering various topics that fall under the real estate umbrella. Some of the subject matter will pertain specially to the Sarasota market, while other times I may provide my thoughts around a more broader real estate theme. Lastly, if I had had the pleasure of meeting you, you know that I also hold dear the notion of a strong “work/life balance”. I hope to use this platform to share some tried and true methods that have served me well throughout my career and personal life. Enjoy!

SRQ

I’ve been proud to call Sarasota my home for 35 years. I raised my two children, started my residential real estate career and have made lifelong friends, many of whom I had pleasure to initially meet as clients all while ‘under the palms’ of our beautiful city.

Check out my “Why Sarasota” section to explore all that Sarasota has to offer… arts and culture, golf and sailing, beaches and barrier islands, as well as the many and varied neighborhoods that make up our fantastic and GROWING city on the Gulf.

Real Estate & Homes for Sale

Above we discussed, Sarasota and why? Similarly, let’s discuss the Sarasota Market. First, Sarasota… Highlighting real estate property, homes and condos for sale.

Second, Downtown & Mainland Sarasota, Siesta Key, West of Trail (Tamiami Trail) and Longboat Key. Third, Lakewood Ranch. Most importantly, why choose somewhere else, choose Sarasota, Florida. In conclusion, preview my exclusive listings and Sarasota Properties.

For more detail on my listings, simply navigate to my Michael Saunders Realtor profile.

Marketing, PR & Social Media

Michael Saunders & Company has by far one of the best, most robust and nimble marketing & communications departments of all brokerage firms here in Florida. Our dedicated team consistently and masterfully creates custom & strategic marketing plans as well as various print material that sets your property apart from all others.

The department leaders has developed personal and deep relationships with all local publications, Sarasota Herald Tribune, SRQ Magazine, etc as well as the ability to tap into national publications, i.e. Wall Street Journal and beyond. Lastly, we regularly harness the power of social media to further showcase not only your property but to promote what has become the iconic brand of Michael Saunders & Company.

School is back in session, we are starting with Marketing 101: ROI Return on Investment i.e. staging. Please find my thoughts on ROI: Value of Property Staging.

Posted on

February – 2020

Real Estate ROI: The Value of Real Estate Property Staging

Value of Property Staging

On a personal note, I think (and hope) that anyone who knows me professionally and/or personally knows that I try to think outside of the box.

It’s well known that the internet revolutionized the way real estate is sold with over 50% of buyers first finding their home on the internet. Beautiful photography and well-written copy go a long way to engage buyers in your home online. The value of Property Staging.

So is that enough? I am very proud of 2 initiatives that I employ in my marketing toolbox regularly to elevate your listing that have already shown their value in 2020. Staging is a proven way to create a beautifully decorated home and broaden your property’s appeal​ to the largest percentage of our current buyer pool. Thank you to my sellers of 1744 Fortuna, 1522 Lakeshore, and 7501 Midnight Pass Road who agreed to re-stage this year. Success! 1744 Fortuna went under contract within 10 days of the new photography hitting the MLS. Lakeshore and Midnight Pass are in the process of being re-introduced and I anticipate positive results for those properties as well.

Big thanks to Doshia Wagner of Non-Stop Staging and Diana Cloud of Design Refinement Group.

Staging in Sarasota

Non-Stop Staging
Value of Property Staging
Design Refinement Group
Value of Property Staging - Design Refinement Group

Events are another way to bring extra attention to your property. I am proudly participating in the Junior League Tour which will be held on 2/28 and 2/29. Three of the five properties on the Tour are my listings, including 2 that have been re-staged. All are fantastic properties that I hope you come to see.

Here’s the link: Sarasota Tour of Homes

I appreciate that my clients will collaborate with me on important initiatives that are beyond the norm. Thank you!

Posted on

October – 2019

October Newsletter

Siesta Key Property & Bash On The Bayou


Celebrate Sarasota Property. You’re Invited. Siesta Key Property; a celebration of local giving and exceptional island homes.

First, spend an evening cruising on Cocoanut Bayou courtesy of Marine Max exploring $12 million worth of Siesta Key real estate, including my beautiful listing on Mangrove Point Road. Second, learn about the latest initiatives of Captains for Cleean Water, cocktails from Siesta Key Rum, live music and lite bites. In conclusion, view additional Sarasota and Siesta Key properties and listings.

WEDNESDAY, OCTOBER 23, 2019
5:00P.M. TO 7:00P.m.

Downtown Sarasota – Siesta Key: Exclusive Listings

711 Mangrove Point Road | Sarasota, FL 34242
Siesta Key Island Property - 711 Mangrove Point

Coastal traditional estate poised on one-and-a-half acres of botanical beauty. Within secluded South Cocoanut Bayou, the four-bedroom home creates warm environments of seaside elegance coupled with spectacular outdoor areas and a lifestyle dedicated to boating and nautical enjoyment.

$3,997,000 | Siesta Key | Single Family | 5,752 Sq. Ft.

Posted on

September – 2019

September Social Media Update

Be Social – Connect via Instagram, Facebook or Linkedin.

Social Media is a powerful marketing and communications tool.

The ways in which a property can be viewed by a potentially limitless number of people with a simple tap, swipe, click or hashtag search is undeniably impactful. For instance, the ability to allow a buyer to take a glimpse at your property without ever stepping foot inside has transformed our industry.

Find Me On Instagram

Social Media - Lenore on Instagram
Featured Social Media Accounts

Because of that game-changing impact, we are featuring properties on both my personal Instagram, Facebook and LinkedIn pages as well as working closely with the Michael Saunders & Company® communications team to gain more visibility for your listings. Short video clips which incorporate photos along with a brief fact set of the residence is a simple yet effective way to peak interest from a buyer, broker, or agent. It’s just enough, it grabs attention, it’s immediate, and it works.

In keeping with my regular “On a personal note”, I always remember that real estate is still very personal. The impact of the one-on-one meeting, direct eye contact once an important decision has been made, warmth of a smile after a contract has been signed, or the power of a handshake once the final signature has been penned are paramount to a successful transaction. My staff and I will continue to strive to provide you with the best of both worlds, bridging the gap of powerful data driven social media tools, while never losing sight of the importance of the human connection.

Sincerely,
Lenore